Video marketing is a form of digital marketing involving the creation and sharing of videos to help market a product or service. It can be used to promote or showcase a product or service, explain a concept, and educate an audience. It can also be used to build brand awareness and generate leads, or to generate interest in an event or story. Video marketing is one of the most powerful tools in a digital marketer’s arsenal, as it allows for an emotional connection with the audience, creating a more memorable message that sticks in the viewer’s mind.