Place (Distribution) strategy is a marketing strategy that is focused on determining the best ways to make a product or service available to customers by utilizing a combination of distribution channels, locations, and methods. It involves mapping out the best route to market and making decisions on how a product or service will be delivered to customers. It also involves assessing how customers prefer to purchase the product or service and devising a strategy to reach those customers. Place strategy is an essential component of an overall marketing strategy as it helps to ensure a product or service can be accessed by customers.