Influencer marketing is the process of leveraging the influence of key individuals with massive social media followings to create brand awareness and help promote products and services to potential customers. Influencers are typically popular individuals with extremely engaged audiences, and they can come from a variety of backgrounds, including celebrities, athletes, industry experts, bloggers, and social media personalities. By leveraging their influence, brands can reach potential customers in an organic and authentic way, allowing them to establish trust with their target markets and drive conversions.