Customer retention refers to the ability of a business to retain its existing customers over a certain period of time. It is achieved by developing relationships with customers and providing them with value and a great experience. This allows a company to cultivate loyalty and repeat business, which leads to increased revenue and customer satisfaction.

Customer retention refers to the process of keeping existing customers loyal and engaged with a business or brand. It involves creating strategies and initiatives that aim to prevent customers from leaving and instead, encourage them to continue doing business with the company.

Customer retention is crucial for the long-term success of a business as it costs less to retain existing customers than to acquire new ones. Additionally, loyal customers are more likely to make repeat purchases, provide positive reviews and referrals, and even pay a premium for a brand they trust.

To improve customer retention, businesses may employ various tactics such as offering loyalty programs, providing excellent customer service, creating engaging content and experiences, and ensuring product or service.