What is customer relationship management (CRM)?

Discover what CRM is, how businesses use it to manage interactions with customers, and its importance in building and maintaining relationships.

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Customer Relationship Management (CRM) is a system and approach that focuses on creating and maintaining relationships with customers. It uses various technological tools to automate processes, store customer information, and track customer activity to better understand customer needs and build loyalty. CRM is designed to improve customer service, enhance customer retention, increase sales, and increase customer satisfaction.
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4 Ques 1 Ans
answered 22 Aug 2023

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