Customer experience is the overall impression and feeling that a customer has when interacting with a business or product. It is the combination of emotions, attitudes, and perceptions that a customer forms as a result of their interactions with a product, service, or company. It can be positive or negative, and can be based on a wide range of factors such as customer service, ease of use, product quality, and overall value for money. A strong customer experience can help increase customer loyalty and brand recognition, whereas a poor customer experience can lead to customer dissatisfaction and decreased sales.