What is bundling?

Learn what bundling is in marketing, how it benefits consumers, and why businesses package products together.

What is bundling?
Daksh Apr-29-2023 05:00:32
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1 Answer

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Bundling is a marketing strategy in which multiple products or services are packaged together and sold as one combined product or service. It is often used to bundle complementary products to create a more comprehensive offering for customers, allowing them to buy multiple items in one purchase, often at a discount. Bundling can create economies of scale, allowing businesses to reduce costs, increase sales, and create greater customer value.
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Aiden 622294216
10 Ques 1 Ans
answered 22 Aug 2023

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