What is brand identity?

Explore what brand identity is, how it shapes a company’s image, and its role in creating a strong connection with consumers.

What is brand identity?
Joshua May-01-2023 04:30:39
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Brand identity is a set of visual and verbal elements that a business uses to communicate with its target audience. It is a fluid and ever-evolving concept that reflects the core values, personality, and mission of the company. Brand identity consists of the logo, typography, color palette, imagery, messaging, and other elements that set a company apart from its competitors. In essence, it communicates the heart and soul of a company to its customers.
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Michael 272271691
7 Ques 1 Ans
answered 22 Aug 2023

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