A marketing audit is a comprehensive analysis of a company’s marketing objectives, strategies, activities, and results. It typically involves analyzing the effectiveness of marketing activities, including advertising, public relations, search engine optimization, direct marketing, social media, market research, market segmentation, and pricing. A marketing audit is an important step in evaluating and improving a company’s marketing strategy in order to maximize its profitability. It can also reveal problems that are inhibiting the company from reaching its goals, providing an opportunity for the company to make the necessary changes to reach those goals.