Total Quality Management (TQM) is a business management strategy that is focused on creating a culture of quality and continuous improvement that employees, stakeholders, and customers can all support. It is an important part of a company’s overall operational strategy and helps to ensure that products and services meet or exceed customer expectations. TQM’s main goal is to ensure customer satisfaction and to reduce waste throughout the production and delivery process. TQM emphasizes on the customer’s needs and feedback, and encourages all employees to take part in creating quality products and services by focusing on prevention rather than detection. It establishes standards and processes to measure performance and identify areas for improvement. TQM also looks at operational costs in order to increase efficiency and reduce waste while increasing customer satisfaction.