What is pricing strategy?

Learn about pricing strategy, how businesses set prices for their products or services, and the factors that influence pricing decisions.

What is pricing strategy?
William May-06-2023 01:00:35
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Pricing strategy is the process of selecting a price point for your product or service based on factors such as customer needs, market demand, competition and company costs. Price strategies can range from setting prices that are lower than the competition to setting premiums for unique products or services. It is important for a company to consider all of these factors when setting prices as pricing too high or too low can have damaging consequences.
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Niharika
11 Ques 1 Ans
answered 22 Aug 2023

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