Big Data is a term used to describe the large amount of data that is generated from various sources, such as social media, mobile devices, and the Internet of Things (IoT). It is characterized by its volume, velocity, variety, complexity, and veracity, and is used to uncover previously undiscovered patterns and trends. Big Data analytics allow businesses to capitalize on these data points for better insights into their business operations, in order to improve decision-making and gain a competitive edge in the market.