New Delhi: Citizen engagement platform MyGovIndia has launched an official profile on Likee App, the brief video platform by Singapore-based BIGO Expertise Pte Ltd, to develop the ambit of the continued efforts to deal with the disaster triggered by Covid-19 Coronavirus pandemic.
MyGovIndia went dwell on Likee to stream the 64th version of Prime Minister Narendra Modi’s radio programme ‘Mann Ki Baat’. The dwell streaming clocked tens of millions of views.
The profile can be getting used to encourage customers to obtain Aarogya Setu cell software, which has been developed by the Indian authorities to trace Coronavirus sufferers. The customers have additionally been supplied with a obtain hyperlink on Likee to ease the downloading of Aarogya Setu app from each Google Play retailer and App retailer.
A hashtag, #AarogyaSetu has additionally been launched on Likee in a bid to make sure elevated downloads of the app, which is designed to alert folks if anybody of their neighborhood exams constructive for Covid-19.
Likee influencers and different customers have created a number of informative movies beneath the hashtag to unfold the message amongst their followers and followers. The hashtag clocked greater than 140 million views.
“It has been the endeavour of MyGov to behave as a bridge between residents and authorities and guarantee citizen participation and knowledge dissemination on in style platforms akin to Likee,” Abhishek Singh, CEO, MyGovIndia.