January 15, 2021

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Lenovo Legion Gaming Telephone Was Deliberate for India Launch however Delayed Due to Pricing, Says Firm Govt

Lenovo Legion Gaming Phone Was Planned for India Launch but Delayed Because of Pricing, Says Company Executive

Lenovo Legion Telephone Duel launch in India acquired delayed on the final minute, an organization government advised Devices 360. The cellphone was alleged to launch alongside Lenovo’s new gaming laptops which launched this week, Devices 360 has learnt, however was placed on maintain simply forward of the launch. The Legion Telephone Duel is Lenovo’s first try at a gaming smartphone in a market that appears to be quickly increasing. Like different gaming telephones, it brings in options like excessive refresh price and sampling price display, high of the road processor, and extra triggers and buttons to make use of in video games. The Lenovo Legion Telephone Twin has been launched in China and is aimed toward choose markets of Asia Pacific, Europe, Center East, and Africa (EMEA), and Latin America at a later stage.

Devices 360 spoke to Shailendra Katyal, Govt Director, Shopper PCs and Good Units at Lenovo on the sidelines of the Legion laptop computer launch, and mentioned the gaming cellphone, the brand new laptops, and Lenovo’s view of the gaming market in India. Talking on the cellphone, Katyal mentioned that the preliminary plan was to deliver the Legion cellphone to India together with the laptops, however now the Legion cellphone will as a substitute come to India when the worth level turns into extra acceptable, and the retail community is healthier geared up, he added. The COVID-19 pandemic has brought on imports to turn out to be dearer and analysts say that availability may also be an issue, which might clarify why Lenovo isn’t launching the Legion Telephone Duel in India proper now.

In contrast to the smartphone market, the Legion laptop computer model is now effectively established in India, having first launched right here in 2017. Based on Katyal, Lenovo holds a virtually 25 p.c market share in gaming laptops, and sees gaming as a fast-growing market. As we speak, with folks caught of their houses due to lockdowns, Lenovo sees the chance to develop within the gaming house particularly, and Katyal shared his ideas concerning the firm’s plans in addition to the Indian gaming market.

Edited excerpts comply with:

Has the marketplace for gaming laptops grown throughout these instances? How has the pandemic state of affairs affected calls for in varied segments of laptops?

Given the rise within the want for distant and versatile working from companies throughout India throughout this lockdown, we’ve seen an inevitable enhance in demand for laptops and supporting equipment.

Lockdown and the pandemic have led to a development in laptop computer demand, throughout segments, ranging from business laptops for working from house, shopper laptops for WFH [Work From Home] and on-line lessons, and the gaming laptops for extra digital engagement amongst the gaming neighborhood. The gaming neighborhood grew considerably the place a number of players throughout totally different ranges of maturity took to participating in on-line battlefield as On-line video games have been additionally being perceived as a method for stress aid, throughout time of quarantine/ lockdown.

Lenovo has seen a rise of 11 to 12 p.c this yr in comparison with final yr, by way of models offered. And the gaming laptops represent virtually 20 p.c of the corporate’s income share.

Are all Legion consumers players, or is there suggestions of others shopping for gaming laptops as a result of the specs meet different necessities?

Clients perceive these laptops have twin utilization; they can be utilized for gaming in addition to productiveness. Lenovo follows the “Work and Play” mantra with its laptops providing specs which might be helpful for creating content material like color correct shows which might be important for photograph and video enhancing, in addition to highly effective CPUs and GPUs for varied workloads. So, sure, the attain stretches past simply players.

Which is your best-selling Legion laptop computer in India?

Lenovo has secured almost a 25 p.c market share in gaming in India, that means 1 out of each 4 [gaming] laptops purchased within the nation is a Lenovo gaming laptop computer. With that mentioned, the Legion Y540 has been the best-selling mannequin up to now yr. The configuration with the Nvidia GeForce GTX 1650, 1TB HDD + 256GB SSD has been the corporate’s best-selling mannequin. The Legion Y540 is a comparatively finances pleasant providing so it is smart that demand for it was the best.

Do prospects in India care about specs like “1ms response time”, “Vapor Chamber Cooling”, “Pantone certification” — what issues most to the shoppers, based mostly on the suggestions you get?

Clients do care about these specs, in actual fact, they seek for them. Avid gamers particularly lookup specs like “1ms response time” and it is not simply concerning the CPU and GPU. They acknowledge the aggressive edge a quicker refresh price display can provide them. Listening to PC players, we engaged with a panel of seven,800 customers from world wide in 2019 (players and non-gamers) to higher perceive their wants by way of a sequence of surveys. Primarily based on our findings, we built-in buyer perception and anticipated their must encourage and drive our improvements, together with crafting higher keyboard design, smarter thermals, high net cam placement and quick access to ports design.

Enhancements over earlier technology Legion laptops and what are the design modifications on this new technology line-up?

This time round, the arrow keys are bigger. And a much-requested demand from prospects was the net cam positioning. The earlier technology Legion laptops got here with the webcam on the chin beneath the show which wasn’t excellent. This new technology brings the webcam again to the highest which is a extra most popular location for it. The display to physique ratio has been additional elevated for higher immersion. The ‘Work and Play’ makes these laptops appropriate for a number of use circumstances.

Between 10th gen Intel CPU and 4000 sequence Ryzen CPU, which is extra favoured by prospects?

Whereas the lately launched laptops characteristic 10th technology Intel CPUs, Ryzen is certainly a part of the sport plan. And laptops that includes Ryzen CPUs ought to arrive quickly. The acceptance for AMD Ryzen processors has certainly elevated over time and other people have turn out to be extra aware of it. Although, at the moment, Intel nonetheless holds a higher share, the response to Ryzen CPU based mostly laptops can be optimistic.

What’s subsequent within the Legion line-up? Any data on the Legion desktops?

Sure, the Legion desktops are a key a part of the portfolio. Whereas the entry degree sequence i.e. IdeaCentre sequence is already accessible, the brand new Legion sequence gaming desktops will arrive someday later within the quarter.


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