January 17, 2021

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Khadi Necessities, Khadi International served authorized discover by KVIC for ‘fraudulently’ utilizing their model identify

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Khadi Essentials, Khadi Global served legal notice by KVIC for 'fraudulently' using their brand name
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Khadi Necessities, Khadi International served authorized discover by KVIC for ‘fraudulently’ utilizing their model identify

The Khadi and Village Industries Fee (KVIC) has issued authorized notices to 2 corporations – Khadi Necessities and Khadi International – stating that they’re “unauthorisedly” and “fraudulently” utilizing the model identify “Khadi”, mentioned the Ministry of Micro, Small & Medium Enterprises on Friday.

In an announcement, KVIC mentioned on Friday that the 2 corporations are engaged in promoting a variety of beauty and wonder merchandise via numerous e-commerce platforms utilizing the model identify “Khadi” and thus deceptive customers.

“Within the notices served to Khadi Necessities and Khadi International within the first week of August, KVIC has requested them to instantly cease promoting or selling its merchandise utilizing the model identify “Khadi” whereas additionally canceling the domains www.khadiessentials.com and www.khadiglobalstore.com respectively. The 2 corporations have additionally been advised to discontinue their social media handles on numerous platforms like Twitter, Fb, Instagram, and Pinterest,” the discharge mentioned.

The assertion mentioned the 2 corporations have strictly been advised to instantly cease promoting merchandise utilizing the model identify of “Khadi” and destroy all product packaging, labels, publicity materials, signboards, and every other enterprise stationery utilizing the model names Khadi Necessities and Khadi International respectively.

“KVIC has mentioned that failing to adjust to the directions in seven days, authorized motion can be initiated in opposition to the corporations,” mentioned the discharge.

As per the discharge, KVIC chairman Vinai Kumar Saxena in an announcement mentioned that any misuse of the model identify “Khadi” has a direct bearing on the livelihood of our artisans who’re making real handcrafted merchandise in distant elements of India.

“KVIC will take stern motion in opposition to any particular person or agency misusing the model identify Khadi. That is to safeguard the curiosity of Khadi artisans and stop the sale of any spurious product within the identify of Khadi,” Saxena mentioned.

KVIC has mentioned that in the previous couple of years it has acted robust in opposition to any misuse of its model identify “Khadi India” and infringement into its trademark, the assertion mentioned.

“Up to now KVIC has issued authorized notices to over 1,000 personal corporations together with Fabindia for misusing its model identify and promoting merchandise below the identify of Khadi. KVIC has sought damages to the tune of Rs 500 crore from Fabindia which is pending earlier than the Mumbai Excessive Court docket,” the discharge added.

PIB additional mentioned that the KVIC has additionally sought damages from these corporations for inflicting hurt to its fame and lack of wages to Khadi artisans as a result of sale of faux Khadi material.

“Nevertheless, after authorized notices have been served, a majority of corporations have apologised to KVIC and withdrawn their merchandise, ads fraudulently utilizing Khadi’s identify,” the assertion added. 

(With ANI inputs)


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