The nation’s largest public sector insurer, Life Insurance coverage Company of India (LIC) has issued a public warning over the unauthorized use or misuse of its iconic emblem by anyone.
In response to its Twitter deal with, the LIC has barred any web sites, publishing homes or digital entities from publishing its emblem with out the prior permission.
The 65-year-old LIC, which is quickly going for its IPO, has warned stringent authorized or civil motion in opposition to any individual discovered misusing its official emblem, in a submit on Friday.
The easy however emblem consists of a flame symbolizing ‘life’ with two shielding palms of ‘life insurance coverage’ indicating its safety, with the Sanskrit legend under it – “Yogakshemam Vahmyaham”, derived from the Bhagwad Gita, and the LIC headquarters at Nariman Level in south Mumbai can be named ‘Yogakshema’.
The LIC warning on social media states: “LIC Public Alerts – Unauthorized use of LIC’s Brand. LIC logos can’t be utilized in any web site, publishing materials and digital submit. Strict authorized motion – civil and legal – will probably be taken in opposition to such individual.”
Established in 1956, the LIC – which instructions a staggering 68.90 p.c market share within the nation – plans to go in for an IPO round October this 12 months, as introduced by Finance Minister Nirmala Sitharaman in her finances speech in final 12 months.
Officering an enormous portfolio of insurance coverage schemes and brief or long-term funding alternatives for the lots, sources in LIC say that even some unscrupulous brokers, self-styled insurance coverage advisors and outsiders have been discovered allegedly flaunting its emblem illegally to lure gullible clients.