January 16, 2021

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Google To Pause U.S. Political Advertisements Forward Of Presidential Inauguration

Facebook To Reject Political Ads Prematurely Claiming U.S. Election Victory

Alphabet Inc’s Google will cease promoting political adverts referencing U.S. elections throughout its companies till at the very least Jan. 21, following final week’s violence on the Capitol, in line with an electronic mail to advertisers seen by Reuters.

The e-mail mentioned the motion was taken “following the unprecedented occasions of the previous week and forward of the upcoming presidential inauguration,” which takes place on Jan. 20.

In a press release, Google mentioned it could “briefly pause all political adverts along with any adverts referencing impeachment, the inauguration, or protests on the U.S. Capitol.”

The transfer, to take impact on Thursday, will make no exceptions for information organizations or merchandisers working adverts.

On Dec. 10, Google had lifted a brief ban on election-related ads, which took impact after polls closed within the November U.S. presidential election and aimed to curb misinformation and different abuses on its platforms.

Fb Inc additionally paused political adverts after the Nov. three election, solely briefly unfreezing adverts across the U.S. Senate election in Georgia earlier this month.

A Google spokeswoman mentioned the corporate had been using a restricted model of its “Delicate Occasion” coverage for the reason that Jan. 6 storming of the U.S. Capitol by supporters of President Donald Trump, which meant it didn’t permit adverts referencing the political violence on the Capitol.

The coverage seeks to ban content material that doubtlessly capitalizes on occasions like public well being emergencies or pure disasters.

Within the electronic mail, which was first reported by Axios, Google additionally reminded advertisers of its coverage towards adverts that promote hate or incite violence. “Given the occasions of the final week, we’re extraordinarily vigilant about imposing on any adverts that may fairly be construed as crossing this line,” it mentioned.

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