January 16, 2021

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Apple Dominates International Smartwatch Market in First Half of 2020 as Sector Grows by 20%: Report

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Apple’s share within the international smartwatch cargo income elevated to 51.four per cent within the first half of this 12 months from 43.2 per cent throughout the identical interval final 12 months, Counterpoint Analysis mentioned on Thursday. Total, the worldwide smartwatch market posted a wholesome 20 per cent income development regardless of the Covid-19 pandemic attributable to wholesome development in shipments in India, Europe and the US.

Within the first half of 2020, near 42 million smartwatches had been shipped, mentioned the report. The highest three manufacturers – Apple, Garmin and Huawei — contributed greater than 69 per cent of the whole market income in H1 2020. Whereas Garmin’s share within the international smartwatch cargo income elevated to 9.four per cent, Huawei’s share grew to eight.three per cent. “Apple captured a document half of the market by way of income attributable to robust demand for the Apple Watch S5 fashions,” Senior Analyst Sujeong Lim mentioned in an announcement.

“When it comes to cargo volumes, Apple Watch grew 22 per cent globally with Europe and North America being the fastest-growing markets within the first half of 2020.” When it comes to cargo of smartwatches, Huawei jumped to the second spot globally with 57 per cent year-over-year development, Counterpoint mentioned. “Huawei benefited from important demand for its smartwatches, particularly the Watch GT2 sequence in its house market China and Asian markets, with cargo volumes rising 90 per cent in each the areas,” mentioned Neil Shah, Vice President Analysis.

“Garmin, the second-largest model by way of income globally, continued to make strides cornering the sports activities fanatic and athlete market. The model noticed wholesome demand (+31 per cent YoY) for its Forerunner and Fenix line, making up one of many broadest portfolios of smartwatches out there.” Whereas Europe and North America stay the important thing markets for Garmin, China, India and the remainder of Asia stay central to the expansion of Amazfit and Xiaomi, Shah mentioned.

“Samsung confronted some headwinds through the first half, however the launch of Galaxy Watch three within the second half might drum up some demand for the Korean vendor,” Shah mentioned. “Fitbit, Ticwatch and Suunto confronted some robust competitors from Garmin and Apple through the first half and can thus sit up for ramping up initiatives to ignite the demand through the vacation season.”


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